5 common reasons why readers aren’t turning into buyers

1. They don’t want what you’ve got. 

If this is your problem, you have essentially two choices. 

1. offer something that more people want
2. think about how you can build a bridge between something they want and something you offer. 

2. They’re confused

You may have too many different options for them to choose from. If they have to make a choice that’s more complex than “Silver, Gold, Platinum,” you run the very real risk of losing them.

3. Your message is not clear. 

Your sales copy should contain at least these three things:

• This is what I’ve got. 
• This is what it will do for you. 
• This is what you should do next. 

4. You didn’t ask

If you explicitly ask your reader to click the link, dial the number, or whatever other means you use to get that sale, she’s much more likely to do it.

5. They don’t believe you

Build up that trust by creating great business relationships with killer content.

This is just a (short) summary of a (long) article on Copyblogger. Go read the entire story here.

Comments

[Robert]

Motivation Tips

The good news is that while few people enjoy being lectured, most everyone enjoys a lively conversation. Everyone has their own particular methods for getting motivated or excited or pumped up or inspired. Some are aware of it. Others are not, but it's there just the same. And by asking around to see how those close to you ignite their drive, you can often gather together more than a handful of tips and ideas that may also work for you.

Best Education

[Bruce]

Love to see this discussion! I do have the same opinion. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.