DMA launches UK Email Benchmarking Report Q2 2009

Denise Cox reports:

The Direct Martketing Association’s Email Marketing Council has released the Q2 2009 Email Benchmarking Report.

In this quarter’s report, email shows a consistent pattern of growth. Volumes have increased, and contacts per month rose for the first time in a year. Everything points to a growing confidence in this channel.

Interesting to note is that email used for acquisition has increased. Perhaps marketers are investing in more expensive acquisition campaigns to build in-house lists – which lets them continue the conversation one-to-one.

You can view the report (pdf) here.