« Email Deliverability Best Practices | Main | links for 2010-09-30 »

Sep 30, 2010

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Adam Taylor

I think it is also worth comparing to more traditional methods (magazine advertising, flyers etc) so do demonstrate the much reduced CPA that email marketing provides.

The intelligence it provides is also worth mentioning, for example for certain organisations knowing that a an individual has clicked to find out more information on a product provides a lead for the sales team and further increases the value of the activity.

Kathy Garolsky

You know what, I have been searching for some more information on this topic, and wonder if anyone can help me out? I found this website on Google and would appreciate it if someone sends me some more links on this topic by email.

Thanks much in advance.

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