How to make email look sexy to the the C-suite

To make email marketing look sexy to the C-suite, Loren McDonald provides these 8 tips:

1. Never talk opens and clicks with other departments or the management suite. They don't or shouldn't care.

2. Talk loudly about revenues and cost savings.

3. Talk up the percentage of total company revenue that comes from email (assuming it's good). If you don't know, figure it out.

4. Don't talk about deliverability and rendering problems.

5. Remind executives that an email address is the core of most social and mobile relationships.

6. Show how a tiny percentage of email volume generates a massive amount of your email revenue via automated emails. (Hint to the C-Suite: Adding automation is like printing money.)

7. Cite strategic metrics that will wow executives, such as revenue per email, email revenue per worker hour, call center deferral rate, etc.

8. Document and communicate email revenue opportunities. As I write this, a client just emailed me to point out several missed opportunities she noticed when purchasing from another retailer, which could add up to millions of lost dollars.

via www.mediapost.com

Comments

[Adam Taylor]

I think it is also worth comparing to more traditional methods (magazine advertising, flyers etc) so do demonstrate the much reduced CPA that email marketing provides.

The intelligence it provides is also worth mentioning, for example for certain organisations knowing that a an individual has clicked to find out more information on a product provides a lead for the sales team and further increases the value of the activity.

[Kathy Garolsky]

You know what, I have been searching for some more information on this topic, and wonder if anyone can help me out? I found this website on Google and would appreciate it if someone sends me some more links on this topic by email.

Thanks much in advance.