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- let's throw out the best practices rule book and look at seven "profit practices" any e-mail marketer should follow -
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- 94% are checking the same email on both their mobile device and their PC.
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- There is no universal best day/time to send. However, senders may discover—by analyzing their own performance data—certain windows that perform better than others. The only way to know what the best date and time for you to send an email is to test your email campaigns.
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Oct 07, 2010
links for 2010-10-07
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As always in marketing, test, test, test. Nothing is a given, only a guide so establis what woks for you by testing and measuring.
Posted by: Nic | Oct 14, 2010 at 09:25 PM
Throw out the rule bole book! Good set of links, thanks.
Posted by: Mike | Oct 13, 2010 at 11:13 AM
It would seem that testing which day to send email is a long drawn out process. A few tests would not be sufficient. And to test properly, it would be necessary to vary only the day the email is sent. That way changes to other parameters won't affect the outcome.
Posted by: Ryan Teixeira | Oct 08, 2010 at 02:14 AM