Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it’s unclear to your subscribers what they are signing up for and how when they’ll receive your messages.
So how can you minimize spam complaints from the get-go?
Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a mobile operating system or device, and the balance on a desktop.
The new Amazon Simple Email Service (SES) will make it easy for you to send email with minimal setup and maximum scalability. Amazon SES is based on the scalable technology used by Amazon sites around the world to send billions of messages a year.
Strategically, email plays an important role in achieving a wide range of marketing objectives. Tactically, email appears to have unlimited potential especially when integrated with emerging marketing channels like social media. As a mature tactic, performance improvements are no longer measured in quantum leaps but in incremental steps. But when multiple improvement tactics are combined, performance is accelerated.
RFM (Recency, Frequency, Monetary value) segmentation is one of the most tried and tested methods of segmentation used in direct marketing. It is based on the presumption that someone’s future actions are best predicted by their past ones.
So how can this popular method of segmentation be used in today’s data rich world, can it help answer the 64 million dollar question in email marketing: who do I send what to and when do I send it?
Today, email is a more effective channel in a B2B sale than is social media. It is also a great way to get more out of your search engine and advertising traffic. When you get an email address, you get a second chance at the sale. And a third, fourth and fifth chance.
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).
In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge.\n\nAfter analyzing mailing behavior for over a hundred email senders, we found that this issue mostly impacts senders utilizing multiple "From Names" (the portion before the "@" sign - sometimes called "From Address" - not to be confused with "Friendly From Name").
According to MarketingSherpa's 2011 Email Marketing Benchmark Report, the #1 challenge to email marketing effectiveness is targeting your prospects and customers with highly relevant content.\n\n What's interesting about these findings is that the one thing a company can control is the relevance of its content.
Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it's unclear to your subscribers what they are signing up for and how when they'll receive your messages.\n\nSo how can you minimize spam complaints from the get-go?\n\nKeep reading to find out how a few of your fellow email marketers do it by setting expectations!
The spam has hit the fan and cost Virgin Blue $110,000 after Australia's communications watchdog found the airline breached the law over its email marketing.\n\nThe Australian Communications and Media Authority launched an investigation into the airline after complaints that the company continued to send email offers despite recipients' multiple attempts to unsubscribe from its mailing list, in contravention of the Spam Act.
While just 5 percent of online Christmas shoppers reported being primarily influenced to visit top retailer sites by social media, 19 percent came to retailer Web sites as the result of a promotional email, according to the ForeSee Results E-Tail Satisfaction Index.\n\nThat means email drove almost four times the amount of Christmas-shopping traffic as social media.