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22 sources of inspiration for email marketing designs and tactics
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3 Tactics to Add Dynamic Content to Your E-mail Program
If you follow this plan, you should be able to integrate dynamic content successfully into your e-mail program and avoid the dangers of using dynamic content without proper planning.
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MarketingSherpa Email Summit takeaways
all the tips, links and otherwise useful info posted on one single page - sorted by topic
« December 2010 | Main | February 2011 »
January 2011
Jan 28, 2011
Stuff you should read 01/28/2011
Posted by Tamara Gielen on Jan 28, 2011 | Permalink
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Jan 27, 2011
Stuff you should read 01/27/2011
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What Amazon's New Simple Email Service Really Means To The Email Industry
the email industry will be watching one thing closely: deliverability. Will emails sent by Amazon get flagged as spam, or will they get through to the inbox?
Posted by Tamara Gielen on Jan 27, 2011 | Permalink
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Jan 26, 2011
Stuff you should read 01/26/2011
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Email usability: The science of keeping it short and sweet
Here are a couple of tips for getting the important bits of your email read
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3 Ways to Set Expectations at Sign Up
Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it’s unclear to your subscribers what they are signing up for and how when they’ll receive your messages. So how can you minimize spam complaints from the get-go?
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Early Morning Email Readers Use Mobile
Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a mobile operating system or device, and the balance on a desktop.
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Introducing the Amazon Simple Email Service
The new Amazon Simple Email Service (SES) will make it easy for you to send email with minimal setup and maximum scalability. Amazon SES is based on the scalable technology used by Amazon sites around the world to send billions of messages a year.
Posted by Tamara Gielen on Jan 26, 2011 | Permalink
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Jan 20, 2011
Stuff you should read 01/20/2011
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3 Steps to Grow Your B2B E-mail List More Effectively
If you follow these three tactics, you should begin to see genuine list growth soon and avoid the dangers that lie in wait when you try to grow your list too fast without the proper controls.
Posted by Tamara Gielen on Jan 20, 2011 | Permalink
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Jan 15, 2011
Stuff you should read 01/15/2011
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MediaPost Publications Organization Influence on Email Marketing Effectiveness 01/05/2011
Strategically, email plays an important role in achieving a wide range of marketing objectives. Tactically, email appears to have unlimited potential especially when integrated with emerging marketing channels like social media. As a mature tactic, performance improvements are no longer measured in quantum leaps but in incremental steps. But when multiple improvement tactics are combined, performance is accelerated.
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Is RFM segmentation relevant for email marketers? | Econsultancy
RFM (Recency, Frequency, Monetary value) segmentation is one of the most tried and tested methods of segmentation used in direct marketing. It is based on the presumption that someone’s future actions are best predicted by their past ones.
So how can this popular method of segmentation be used in today’s data rich world, can it help answer the 64 million dollar question in email marketing: who do I send what to and when do I send it?
Posted by Tamara Gielen on Jan 15, 2011 | Permalink
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Jan 14, 2011
Stuff you should read 01/14/2011
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Extreme Email Experiment: How Much Is Too Much?
Today, email is a more effective channel in a B2B sale than is social media. It is also a great way to get more out of your search engine and advertising traffic. When you get an email address, you get a second chance at the sale. And a third, fourth and fifth chance.
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Why You Should Never Rent Or Buy Email Addresses
Buying email lists will kill your brand and reputation! There are many different ways to build an email list. Do not think that buying an email list is acceptable. IT’S NOT!!!
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Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).
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The Coming Changes to Privacy Legislation - It's All About Revenue
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Monitor Your "From Name" (From Address) Reputation
In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge.\n\nAfter analyzing mailing behavior for over a hundred email senders, we found that this issue mostly impacts senders utilizing multiple "From Names" (the portion before the "@" sign - sometimes called "From Address" - not to be confused with "Friendly From Name").
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Biggest Challenges Facing Email Marketing in 2011
According to MarketingSherpa's 2011 Email Marketing Benchmark Report, the #1 challenge to email marketing effectiveness is targeting your prospects and customers with highly relevant content.\n\n What's interesting about these findings is that the one thing a company can control is the relevance of its content.
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3 Ways to Set Expectations at Sign Up
Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it's unclear to your subscribers what they are signing up for and how when they'll receive your messages.\n\nSo how can you minimize spam complaints from the get-go?\n\nKeep reading to find out how a few of your fellow email marketers do it by setting expectations!
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Virgin Blue pays $110,00 over spam emails - Unsubscribe didn't work
The spam has hit the fan and cost Virgin Blue $110,000 after Australia's communications watchdog found the airline breached the law over its email marketing.\n\nThe Australian Communications and Media Authority launched an investigation into the airline after complaints that the company continued to send email offers despite recipients' multiple attempts to unsubscribe from its mailing list, in contravention of the Spam Act.
Posted by Tamara Gielen on Jan 14, 2011 | Permalink
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Jan 05, 2011
Stuff you should read 01/05/2011
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Email Dead? Nope, Not Even Gasping: Part Two
While just 5 percent of online Christmas shoppers reported being primarily influenced to visit top retailer sites by social media, 19 percent came to retailer Web sites as the result of a promotional email, according to the ForeSee Results E-Tail Satisfaction Index.\n\nThat means email drove almost four times the amount of Christmas-shopping traffic as social media.
Posted by Tamara Gielen on Jan 05, 2011 | Permalink
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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