Be Relevant! Email Marketing Blog

Stuff you should read 02/26/2011

• 6 Design Tips for Mobile Email

  The following are six tips that will help with creating an email design that is clean and clear enough to be read on smart phones while also looking good on desktop readers.

  tags: blog mobile design

Posted from Diigo. The rest of my favorite links are here.

Tips for Email Marketing Newbies

Stuff you should read 02/22/2011

• The Audience Has Spoken - The Best Research Insights from SUBSCRIBERS, FANS, & FOLLOWERS - March 15th 2pm EST

  you don't want to miss this webinar!

  tags: study social_media blog

• Behavioural Email onDemand

  interesting new tool to send automated emails targeting abandoners - make sure to check it out!

  tags: tools blog

Posted from Diigo. The rest of my favorite links are here.

VIDEO: The biggest challenge for email marketers in 2011

At MarketingSherpa's Email Summit in Las Vegas a couple of weeks ago (has it already been a coupe of weeks?), some of us were interviewed by Jeff Ginsberg from TheEmailGuide.com about what we believe are the biggest challenges for email marketers in 2011.

He made a nice compilation of what we said:

 

Stuff you should read 02/15/2011

• Email the backbone of digital dialogue

  End of last year, eCircle released findings from the UK’s first European Social Media and Email Marketing study. The research reveals how consumers use social media and email, as well as looking at how marketers can effectively utilise these channels. The findings support the principle that emails forms the backbone of all digital dialogue with consumers.

  tags: trends stats study industry blog

• 'Biggest Thing to Hit Email in 10 Years:' Expert

  In a move that has revolutionary implications for email marketing, Yahoo and Hotmail--and to a lesser extent, Gmail--have quietly begun allowing senders to include dynamic content in their messages.

  tags: trends coding creative blog

• Anatomy of a List Hack: An Insider's Story

  This tale illustrates how truly international online crime is and how relentless the criminals can be.

  tags: spam phishing security blog

Posted from Diigo. The rest of my favorite links are here.

Stuff you should read 02/11/2011

• 5 Key Takeaways from the 2011 Email Evolution Conference

  tags: events blog trends

• Product Recommendations in Emails

  tips for Product Recommendations in email/online

  tags: recommendations blog

• Four Easy Steps to Reactivate

  tags: reactivation blog

• Consumers don’t want to engage with brands on Facebook and Twitter

  While marketers have flocked to social platforms like Facebook and Twitter, consumers still don’t view them as important ways to engage with a brand, since they don’t meet their expectations. Most people still prefer to connect with brands through more traditional methods, such as email, company Web sites or word-of-mouth.

  tags: social_media blog

• Email Your Facebook Contacts? Bad Idea!

  any “outside of the inbox” relationship, by which I mean there is a lack of explicit consent backed up by HTTP or SMTP proof, will lead to sending out unsolicited mailings and all the negative baggage that goes along with it.

  tags: facebook list_growth blog

• I'm a subscriber, get me out of here!

  10 tips for your unsubscribe process

  tags: unsubscribe opt-out blog

• 6 Lessons For Awesome Email Marketing From Threadless

  tags: cases threadless blog

• Email Marketing - 17 Email Marketing Terms Every Business Should Know

  Whether you send email campaigns (as a marketer) or receive them (as a consumer), you need to understand email terminology.

  The following is a list of 17 email marketing terms that every business should know.

  tags: terminology blog

• Website and Email Critical B2B Investments

  Online, B2B marketers were most likely to report planned increases in marketing spending on their websites and email programs, followed by social media. These results differed in priority from those of a survey of general US marketers by RSW/US. Among that group, 65% planned to spend more on social media, followed by 47% on email.

  tags: study stats blog b2b

• 20 Things To Do Right Now if You’re a Content Marketer

  tags: content-marketing blog

• Why and How to Index Email Metrics

  Indexing, a method of calculating the individual success of a specific subgroup within a larger database, can help you recognize and act upon information that may be lost in the cumulative data.

  tags: metrics analytics blog deliverability

• Valentine emails arrive, in slot machine form

  cool, animated Valentine email - slot machine style :-)

  tags: valentine creative blog

Posted from Diigo. The rest of my favorite links are here.

Stuff you should read 02/03/2011

• MailChimp Launches Simple Transactional Service on Top of Amazon SES

  tags: ESP blog mailchimp

• Goodmail Ceases Operations: The UK Announcement

  tags: deliverability blog goodmail accreditation

Posted from Diigo. The rest of my favorite links are here.

Stuff you should read 02/02/2011

• 5 Things Angry Birds Can Teach You About Online Content

  there is no better blueprint for online marketing success than the methods of the Angry Birds.

  tags: strategy blog

• The Mother of All Post-Click Marketing Diagrams

  tags: analytics blog

Posted from Diigo. The rest of my favorite links are here.