India's first Email Marketing Trends Report

India's first Email Marketing Trends Report shows that Indian average open-rate is around 14-15% and  the average click-to-open rate is  10%.

The major reason for these low averages is the quality of email campaigns being conducted, according to the folks over at Juvlon, an Indian ESP. Apparently many senders in India are still using the medium for distributing what they call "posters" without intending to gauge response.

Apparently, India does not have an opt-in legislation so, this being the case, I'd say that these numbers are pretty much in line with what I'd expect them to be. The only way they can improve these averages is by focusing more on engaging readers, sending them valuable content and offers and move away from batch and blast type of campaigns.

It's a pity they only focussed on click-to-open rate in the report - I would have expected to also see the average click-through rate in this report.

You can download the Indian Email Marketing Trends Report here.

Comments

[Abey]

Yup, they've got a nasty captcha plus it looks like they are 'spam-listed'. After wrestling the captcha down I had to go fishing in the spam box following Tamara's hint.

[Tamara Gielen]

I just tried downloading the document myself and it seemed to work. After filling out the form, I was taken to a page that told me to look for an email with a link. The email arrived in my junk folder though.

For those of you having trouble downloading the document, feel free to ping me and I'll send it to you!

Cheers,
Tamara

[william]

File not found.
We are sorry. We can't find the page you are looking for.

I was just advise to subscribe to this list too ... first thing I'm interested in and the page doesn't load >.<

[Vivek]

hi,

I tried to download the report. But when i enter my email id, nothing happens. It says that the link to download has been sent to my email id. But i havent got any link yet