dotMailer’s annual email marketing benchmark study released recently “Hitting the Mark” reveals that, despite ticking the boxes when it comes to the basics of email marketing, top UK retailers are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing.
bit.ly have been on SpamHaus’s radar for quite a while. They’re listed on the SBL multiple times. They’re listed in the DBL – SpamHaus’s newish domain based blacklist, intended for content-based filtering of email. All this means that emails that contain bit.ly URLs are increasingly likely to have serious delivery problems.
You have an asset: an email address! How do you account for this asset? Is it a cost-saving proxy? Do you see it only as a channel proxy? But what does each individual email address mean to the value of a customer record?