6 entries from August 2011
Need help optimizing your email marketing results? Get in touch!
No? Well it's about time you started thinking about it then! :-)
In the meantime, check out these resources:
1. Mark Brownlow collects useful holiday email marketing articles/reports from around the web in a resource list. Here's last year's. I'm sure he's already working on the 2011 article, so make sure to subscribe to his RSS feed or mailing list to find out when he publishes it.
2. Silverpop has a nice holiday email marketing strategy checklist that I'd like to share with you here:
3. Check out this Retail Email Guide to the Holiday Season by Responsys:
4. Good luck with your holiday email marketing strategy! And if you need any help, don't hesitate to contact your favorite email marketing consultant! :-)
Check out this presentation on Email Marketing Practices of the Top Online Retailers from Silverpop. Some good learnings here.
A May 2011 Pew Internet survey finds that 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical day. This places search at the top of the list of most popular online activities among U.S. adults. But it is not alone at the top. Among online adults, 92% use email, with 61% using it on an average day.
Email is similar to search (and many other online activities) in that the youngest online adults, the college-educated, and those in the highest income categories are more likely than others to engage in the activity. These demographic differences are considerably more pronounced when one looks at email use on a typical day.
I came across this fun slideshow by Andrew Kordek today. If you want to destroy your email program, just follow these tips ;-)