Be Relevant! Email Marketing Blog

Recommended Reading (weekly)

• What Is a Bounce?

  by Dennis Dayman

  tags: bounce deliverability tg

• A five point checklist for Christmas email campaigns

  Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!

  tags: holidays tg

Posted from Diigo. The rest of my favorite links are here.

10 Facebook Tips For Brands by @randizuckerberg

I am attending the iStrategy conference in Amsterdam today and wanted to share these 10 Facebook tips that Randi Zuckerberg (@RandiZuckerberg) talked about in her keynote today:

1. Give people a reason to "like" - the days of the "easy like" are over
2. Delight customers by featuring them (fan of the day/week/month)
3. Give businesses a human face (how is it like to be an employee) 
4. Detailed insights help you tailor your message - track keywords related conversations
5. Stay timely and relevant and funny too! (Twice as engaging if timed right)
6. Crowd-sourcing (Target=where to donate, VitaminWater=name botten and design)
7. New e-commerce options (purchase online, shops, gifting)
8. Using social media as a customer service channel - "Twitter is especially useful"
9. Real-time interaction (Burberry posted a pic of the model just before she went on the runway)
10. A beautiful mobile experience (focus on the one aspect they do on the go)

Also check out this blog post that has pictures of the slides.

And, while you're at it, also read the blog post on the iStrategy blog.

Recommended Reading (weekly)

• Seven steps to sublime (or at least successful) subject lines

  by Stefan Tornquist

  tags: subject_lines tg

• Video email marketing: 5 ways to make it work

  video email is more active and interesting than text. But if you're going to go the video email route, you have to plan well, look before you leap, and follow these solid tips to help you get started

  tags: video tg

• 7 Ways to Integrate Search Engine and Email Marketing

  tags: SEO tg

• 10 Simple Ways to Increase Conversions by Reducing Friction

  tags: copywriting conversion tg

• 4 Traits of Successul Marketing Automation Campaigns

  tags: marketing-automation tg

• 3 Steps to Improve Lead Nurturing With Content Mapping

  Content mapping is the process for lead nurturing by which a marketing team prepares and organizes relevant and valuable content. Once organized, this content can be distributed to prospects depending on the type of lead and their point in the sales cycle.

  tags: lead-nurturing content-mapping tg lifecycle

• Image blocking in email clients: Tips and techniques for 2011

  tags: design coding tg

• Applying fluid layouts to HTML email design

  tags: design coding tg

• How to build email list with QR codes?

  tags: list-growth tg

Posted from Diigo. The rest of my favorite links are here.

Looking for a Job in Email Marketing?

If you are looking for a job in Email Marketing you may want to check out the Email Marketer's Club Job Board. We currently have links to almost a hundred job openings.

Jobs that are currently featured:

• Email Design Specialist, Kerusso, Inc (Georgia, USA)
• Senior Email Marketing Specialist, Cvent, Inc. (Virginia, USA)

I would also like to draw your attention to this job opening in London:

• Marketing Manager Retention & CRM, Secret Escapes (London, UK)

Happy job hunting!

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Are you looking for the right candidate to fill an email marketing position?

Then take advantage of this Autumn promotion:

Normally a job posting on the Email Marketer's Club job board costs 99$ for 30 days. But if you post a job before end of day PST on November 15, 2011 you get a 50% discount if you use discount code BLOG2011

Starting today I will also feature new jobs that are posted on the job board in a blog post on this blog. So you get even more visibility for half the price!!

Post a job on the Email Marketer's Club Job Board now!

 

Email Marketing Content Ideas

Content creation is one of the many tasks that email marketers have to be good at these days. Good content means more engaged subscribers, more social sharing of your content (which will attract new subscribers) and ultimately more leads and customers.

This list of content ideas will help you brainstorm and develop content that your target audience values and acts upon. Enjoy and feel free to re-tweet or re-blog! ;-)

Did I miss any content ideas? Let me know in the comments!

Mobile Email Design: Do's and Don'ts

Justine Jordan, posted this cool infograph on the Litmus blog last week. It shows do's and don'ts for mobile email design:

Recommended Reading (weekly)

• Email subject lines – debunking the myths

  Nobody cares about your email as much as you do. I know that’s a hard pill to swallow given all the love and attention you put into making your emails great. But it’s true. People aren’t looking for reasons to open your emails. They’re looking for reasons to delete them. 

  tags: subject_lines tg

Posted from Diigo. The rest of my favorite links are here.

Presenting at the first Russian Email Marketing Conference ever

On October 11th, Kath Pay and myself spoke at the first ever Russian Email Marketing Conference, which took place on a boat that sailed from St Petersburg to Tallinn to Stockholm and then back to St Petersburg.

Kath and I boarded the Princess Anastasia in Tallinn to avoid needing a visa to enter Russia and presented on day 2 of the conference.

It was a fun but weird experience talking email marketing best practices on a rocky boat while having every sentence translated by an interpreter. But I would definitely do it again! The audience and organizers were absolutely fantastic!

 

Recommended Reading (weekly)

• Hotmail declares war on newsletters | Econsultancy

  tags: hotmail deliverability spam tg

• Email Marketing: Campaign Analysis, Metrics, Best Practices

  tags: metrics tg

• The Science of Social Timing Part 2: Timing & Email Marketing

  tags: timing tg

• Facebook Launches New Metric: "People Talking About"

  tags: facebook metrics tg

Posted from Diigo. The rest of my favorite links are here.

Email Still King Of ROI At $40.56 For Every $1 Spent (DMA)

Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.

Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.

Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.

The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.

Source: The Magill Report

How Many Fields Should Your Forms Have?

The folks over at Eloqua analyzed data from 1500 forms over the last 3 months and found, as I expected, that the less fields asked, the less friction for submission.

Of course, not all forms serve the same purpose:

• forms offering a trial: max 8 fields
• forms offering a download: max 11 fields 
• webinar event registration forms: max 5 fields

Read the full article here

Source: Eloqua