Content mapping is the process for lead nurturing by which a marketing team prepares and organizes relevant and valuable content. Once organized, this content can be distributed to prospects depending on the type of lead and their point in the sales cycle.
Are you looking for the right candidate to fill an email marketing position?
Then take advantage of this Autumn promotion:
Normally a job posting on the Email Marketer's Club job board costs 99$ for 30 days. But if you post a job before end of day PST on November 15, 2011 you get a 50% discount if you use discount code BLOG2011
Starting today I will also feature new jobs that are posted on the job board in a blog post on this blog. So you get even more visibility for half the price!!
Content creation is one of the many tasks that email marketers have to be good at these days. Good content means more engaged subscribers, more social sharing of your content (which will attract new subscribers) and ultimately more leads and customers.
This list of content ideas will help you brainstorm and develop content that your target audience values and acts upon. Enjoy and feel free to re-tweet or re-blog! ;-)
Did I miss any content ideas? Let me know in the comments!
Nobody cares about your email as much as you do. I know that’s a hard pill to swallow given all the love and attention you put into making your emails great. But it’s true. People aren’t looking for reasons to open your emails. They’re looking for reasons to delete them.
On October 11th, Kath Pay and myself spoke at the first ever Russian Email Marketing Conference, which took place on a boat that sailed from St Petersburg to Tallinn to Stockholm and then back to St Petersburg.
Kath and I boarded the Princess Anastasia in Tallinn to avoid needing a visa to enter Russia and presented on day 2 of the conference.
It was a fun but weird experience talking email marketing best practices on a rocky boat while having every sentence translated by an interpreter. But I would definitely do it again! The audience and organizers were absolutely fantastic!
Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.
Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.
Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.