11 entries from October 2011
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I am attending the iStrategy conference in Amsterdam today and wanted to share these 10 Facebook tips that Randi Zuckerberg (@RandiZuckerberg) talked about in her keynote today:
- Give people a reason to "like" - the days of the "easy like" are over
- Delight customers by featuring them (fan of the day/week/month)
- Give businesses a human face (how is it like to be an employee)
- Detailed insights help you tailor your message - track keywords related conversations
- Stay timely and relevant and funny too! (Twice as engaging if timed right)
- Crowd-sourcing (Target=where to donate, VitaminWater=name botten and design)
- New e-commerce options (purchase online, shops, gifting)
- Using social media as a customer service channel - "Twitter is especially useful"
- Real-time interaction (Burberry posted a pic of the model just before she went on the runway)
- A beautiful mobile experience (focus on the one aspect they do on the go)
And, while you're at it, also read the blog post on the iStrategy blog.
If you are looking for a job in Email Marketing you may want to check out the Email Marketer's Club Job Board. We currently have links to almost a hundred job openings.
Jobs that are currently featured:
- Email Design Specialist, Kerusso, Inc (Georgia, USA)
- Senior Email Marketing Specialist, Cvent, Inc. (Virginia, USA)
I would also like to draw your attention to this job opening in London:
- Marketing Manager Retention & CRM, Secret Escapes (London, UK)
Happy job hunting!
Are you looking for the right candidate to fill an email marketing position?
Then take advantage of this Autumn promotion:
Normally a job posting on the Email Marketer's Club job board costs 99$ for 30 days. But if you post a job before end of day PST on November 15, 2011 you get a 50% discount if you use discount code BLOG2011
Starting today I will also feature new jobs that are posted on the job board in a blog post on this blog. So you get even more visibility for half the price!!
Content creation is one of the many tasks that email marketers have to be good at these days. Good content means more engaged subscribers, more social sharing of your content (which will attract new subscribers) and ultimately more leads and customers.
This list of content ideas will help you brainstorm and develop content that your target audience values and acts upon. Enjoy and feel free to re-tweet or re-blog! ;-)
Did I miss any content ideas? Let me know in the comments!
Justine Jordan, posted this cool infograph on the Litmus blog last week. It shows do's and don'ts for mobile email design:
On October 11th, Kath Pay and myself spoke at the first ever Russian Email Marketing Conference, which took place on a boat that sailed from St Petersburg to Tallinn to Stockholm and then back to St Petersburg.
Kath and I boarded the Princess Anastasia in Tallinn to avoid needing a visa to enter Russia and presented on day 2 of the conference.
It was a fun but weird experience talking email marketing best practices on a rocky boat while having every sentence translated by an interpreter. But I would definitely do it again! The audience and organizers were absolutely fantastic!
Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.
Email is bringing in $40.56 for every dollar spent on it this year, according to the DMA. This is compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.
Commercial email is expected to drive $63.1 billion in sales this year, compared to $57.8 billion last year, according to the study.
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
Source: The Magill Report
The folks over at Eloqua analyzed data from 1500 forms over the last 3 months and found, as I expected, that the less fields asked, the less friction for submission.
Of course, not all forms serve the same purpose:
- forms offering a trial: max 8 fields
- forms offering a download: max 11 fields
- webinar event registration forms: max 5 fields