Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers up-front and then delivering on these promises time and time again with all of your emails.
So here’s a list of important things you should be saying to your subscribers to help build a long-term, meaningful relationship through email marketing.
A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant message.
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.