Yesterday I was invited to speak at eCircle's Connect Europe 2012 event. What a fantastic conference and venue it was!!! Lots of great presentations and a keynote from Sir Renulph Fiennes himself, which was very entertaining :-)
Thanks to everyone who attended my session, you were a fantastic audience! I just wish there were more seats in the room :-)
For those of you who couldn't make it to the event (or in to the room), here are the slides of my presentation called "7 reasons why your subscribers don't respond to your email campaigns":
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
If I could add anything to the list, I would say that another reason is a lack of consistency.
In other words, failing to maintain contact with your subscribers and, ultimately, them forgetting who you are.
All of our inboxes fill up pretty quickly, these days, so it's not hard for people to get confused (IMO).
We did a post recently about "how to bring a dead customer list back to life" that talks about this...
Here it is, if you'd like to check it out: http://www.multiplestreammktg.com/blog/how-to-bring-a-dead-list-back-to-life/
Posted by: Mike Schwenk | Apr 13, 2012 at 11:48 AM
this is damn helpful. thanks a lot for sharing.
Posted by: ruby | Mar 20, 2012 at 02:51 PM