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Mar 16, 2012

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Mike Schwenk

If I could add anything to the list, I would say that another reason is a lack of consistency.

In other words, failing to maintain contact with your subscribers and, ultimately, them forgetting who you are.

All of our inboxes fill up pretty quickly, these days, so it's not hard for people to get confused (IMO).

We did a post recently about "how to bring a dead customer list back to life" that talks about this...

Here it is, if you'd like to check it out: http://www.multiplestreammktg.com/blog/how-to-bring-a-dead-list-back-to-life/

ruby

this is damn helpful. thanks a lot for sharing.

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