4 entries from March 2012
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Yesterday I was invited to speak at eCircle's Connect Europe 2012 event. What a fantastic conference and venue it was!!! Lots of great presentations and a keynote from Sir Renulph Fiennes himself, which was very entertaining :-)
Thanks to everyone who attended my session, you were a fantastic audience! I just wish there were more seats in the room :-)
For those of you who couldn't make it to the event (or in to the room), here are the slides of my presentation called "7 reasons why your subscribers don't respond to your email campaigns":
I came across two videos this week (kudos to Loren McDonald and David Baker) about innovations in email that I wanted to share with you. The first one is an ad about a BMW (yes, the car!) that reads emails and the second one is a video from Bloomberg with Angel Investor and LiveIntent CEO Matt Keiser about a service that shows display ads in email. Interesting stuff...
The BMW ad:
The Bloomberg interview: