Email Tactics, Events & Seminars

Webinar: B2B Email Marketing and Lead Nurturing – Trends for 2012

In B2B marketing, small changes can mean big differences to the success of marketing programmes. Check out this webinar with Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing.

You will learn about:

  • Improving the odds of your emails being noticed, read and your offers converted
  • Developing creative that will improve your click through and conversion rates
  • Amplifying your email campaigns with social media
  • Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
  • And much more!

 

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