Over on the Hubspot blog, Cory Eridon talks about these "16 Things People Really Hate About Your Email Marketing":
- Emailing People Who Didn't Opt In
- Making Unsubscribing Difficult
- Not Honoring Unsubscribes
- Writing a Vague Subject Line
- Not Indicating How We Know Each Other
- Speaking With Forced Sincerity
- Providing Irrelevant Content
- Bombarding Recipients With Email
- Sending Emails Once in a Blue Moon
- Including Broken Dynamic Content
- Not Including a Call-to-Action
- Sending Emails That Aren't Mobile Optimized
- You're Overdesigning Your Emails
- Not Optimized for Plain Text and HTML
- You're Not Proofing Your Email Before Sending
- Not Providing a Real Address to Reply To
Read the full article here (it contains a bunch of examples of what not to do!)
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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