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Case: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase -tg
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough.
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Aug 12, 2012
Recommended Reading (weekly)
Posted by Tamara Gielen on Aug 12, 2012 | Permalink
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This blog offers an "I read so you don't have to" service to its readers. If you want to stay up to date on the latest trends and best practices in email marketing, but you don't have the time to wade through hundreds of articles to find the one that actually provides value to you, then subscribe to this blog's weekly newsletter:
About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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