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Case: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase -tg
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough.
tags: segmentation dynamic_content relevance behavioral_targeting tg tw
Posted from Diigo. The rest of my favorite links are here.
Posted by Tamara Gielen on Aug 12, 2012 | Permalink
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