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August 2012
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October 2012

6 entries from September 2012

Recommended Reading (weekly)

Posted from Diigo. The rest of my favorite links are here.

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Tracking & Actioning on Key Email Marketing Metrics [webinar]

This morning I presented a webinar on "Tracking and Actioning on Key Email Marketing Metrics" where I discussed:

  • Which metrics are important to track? 
  • How and when to track to them 
  • Setting up an email marketing dashboard 
  • How to identify and take action on trends, issues and key learnings

You can find the recording here. Let me know if you have any questions!

Enjoy!

PS. On November 14, we are hosting the 2nd edition of the International Email Marketing Summit @ Your Desk - this is a free online conference with presentations on email marketing trends, best practices and tips and tricks. To find out when we open registrations, sign up to the mailinglist.

Need help optimizing your email marketing results? Get in touch!