On November 15th, Basile Fattal, Sr. Manager CRM at Philips Consumer Lifestyle will talk about how he uses multivariate testing to dramatically increase the results of his email campaigns at the International Email Marketing Summit.
Email creative content is typically based on gut feel and most email campaigns were not optimized, costing Philips thousands in lost potential revenue.
Using real-time multivariate testing Philips found a way to systematically up-lift its email conversion by a minimum factor of 2.
Attend this session and learn how Philips drove significant results through multivariate testing.