On November 15th, Kieran Flanagan, Marketo's Online Marketing Manager EMEA, will be giving a keynote presentation at the International Email Marketing Summit next week to discuss why email is an integral part of the new B2B marketing strategy.
He will discuss:
- How your company can move past batch and blast to event triggered email
- Why persona mapping & email segmentation is a must for your company
- How to adopt a culture of A/B testing that will improve your metrics (with real world examples)
Not convinced yet? View a short video in which Kieran briefly talks about 3 gems he will share with us on the 15th:
You seriously don't want to miss this session! Click here to register.