On November 15th, Kieran Flanagan, Marketo's Online Marketing Manager EMEA, will be giving a keynote presentation at the International Email Marketing Summit next week to discuss why email is an integral part of the new B2B marketing strategy.
He will discuss:
- How your company can move past batch and blast to event triggered email
- Why persona mapping & email segmentation is a must for your company
- How to adopt a culture of A/B testing that will improve your metrics (with real world examples)
Not convinced yet? View a short video in which Kieran briefly talks about 3 gems he will share with us on the 15th:
You seriously don't want to miss this session! Click here to register.
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. 
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