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Email Design Tip: The Fold & Your Call To Action -tg
Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested. Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.
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Dec 09, 2012
Recommended Reading (weekly)
Posted by Tamara Gielen on Dec 09, 2012 | Permalink
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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