I was invited to be the keynote speaker at the German Email Expo in Frankfurt last week. Here's a video of an interview in which I talk about trends for 2013. Check it out:
I just wish they had cut out the last few seconds ;-)
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Feb 12, 2013
Video: Tamara Gielen on Email Trends for 2013
Posted by Tamara Gielen on Feb 12, 2013 in Trends | Permalink
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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Great insights, Tamara. "Make sure templates are optimized for mobile" - on the mark.
Posted by: Ros Hodgekiss | Feb 16, 2013 at 12:27 AM
Thanks Ken! I got the number from MarketingSherpa's Email Marketing Benchmark Report, and I'm glad to see that marketers have started to see the value of triggered campaigns
Posted by: Tamara Gielen | Feb 13, 2013 at 12:07 PM
Great quick summary - thank you! I'm fascinated by the figure that 22% of emails are triggered...
Posted by: Ken Burgin | Feb 12, 2013 at 10:57 PM