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Case Study: 30 Percent Increase in Email List Growth
"moving the sign-up call to action above the fold resulted in 30% increase in email sign-ups and a 27% increase in revenue on the test page"
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Want Effective Calls to Action? Use 'Action Trains'
"getting people to take the action you want them to take. But once they have taken an action, getting them to take yet another action becomes much easier."
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Mar 14, 2013
Recommended Reading 03/14/2013
Posted by Tamara Gielen on Mar 14, 2013 | Permalink
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About Tamara Gielen
Tamara Gielen is an independent email and digital direct marketing
consultant with over 10 years of experience in online, email and direct marketing. Whether you are just starting with email marketing or you are ready to take email marketing to the next level in your organization, Tamara offers training, coaching and consulting services to help you achieve the best results possible. For more information, visit www.PlanToEngage.com.
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Terrific article. Most of my days are spent presenting email and social media best practices as an Authorized Local Expert for Constant Contact and my own marketing company. I'm amazed how many folks are baffled by email... and yet use it every day. Sort of like driving... you don't have to know exactly how everything works in the car and engine, you just need to know how to steer (strategy), hit the gas (hit send) and hit the break (know how frequently you can send). It's not that hard.
Posted by: UK OpenERP Consultant | Mar 15, 2013 at 08:19 AM