You can view Rob Thurner's (BurnerMobile) session on "10 key decisions for mCommerce success" below:
7 entries from May 2013
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What will ecommerce look like in 2018? This presentation by eConsultancy's Stefan Tornquist has some interesting stats.
Did you know that currently for every $92 spent acquiring visitors, only $1 is spent converting them? (Econsultancy, 2013) There is some serious work to be done in terms of conversion optimization!
You can view Kath's session on "How to maximise communications at key touch points in the customer lifecycle" below:
You can view Dave Scott's (Marketfish) session on "The Mathematics of Marketing and 7 Tried and True Lead Gen Tactics" below:
You can view Thomas Bailey's (Teradata eCircle) session on "How to create customer-focused communications and increase customer engagement" below:
You can view my session on "Email as the cornerstone of a solid eCRM strategy: what works and what doesn't?" below:
The below infographic (courtesy of Red Eye International) outlines some of the biggest influences on email marketing, showing how it has evolved from a mass marketing approach to a highly targeted form of marketing automation.