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December 2013
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February 2014

3 entries from January 2014

[Infographic] Boosting Sales Conversion with Cart Abandon Emails

Cart Abandonment experts, Cloud.IQ have just released a new infographic with some fascinating findings regarding how our customers are abandoning their purchases and how we can leverage this opportunity to generate more sales.

Some stats of interest:

  • 88% of online shoppers who abandon online purchases before completion are open to being emailed by retailers afterwards..
  • 35% actually say they will actively welcome these emails
  • For every £100 spent on driving customers to the site, only £1 goes into converting them

To see all the stats and the full infographic, view it here.

Boosting Sales Conversions

Need help optimizing your email marketing results? Get in touch!

[FREE Event] London - 5 keys to increase your email marketing conversions

Date: 19th February 2013
Cost: It's FREE!
Time: 9am -12.00 (includes breakfast, morning tea and networking opportunities)
Venue: etc. Venues, 4-12 Norton Folgate Bishopsgate Court, E1 6DQ London, United Kingdom 
Sponsor: dotMailer

In this half-day event you will discover 5 powerful keys to increase your email marketing conversions. During this very tactical session, Kath Pay will show you how to improve your conversions by delving into topics such as: Subject Line, Calls-To-Actions, Email Design, Email Copy, Landing Pages and Psychology within Email. 

You will walk away feeling inspired and enthused, armed with some new tactics and knowledge that you can apply immediately to your email marketing programme.

Seats are limited - so hurry and book now!

To find out more or register now

Need help optimizing your email marketing results? Get in touch!

Email Marketing Masterclass in London, January 30th 2014

Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London.

Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can maximise this wonderful channel to convert and retain our customers and subscribers, and how, with a bit of forethought and elbow-grease, we can increase conversions, whilst keeping our customers and subscribers engaged.

Be prepared to be inspired, stimulated and challenged!

You’ll walk away with lots of ideas and practical tips to implement immediately, as well as some longer-term strategic ideas to implement in the future. So join us in an interactive one-day workshop that goes beyond the technical know-how of sending out a campaign.

What’s in it for you?

You’ll learn:

  • How to build a holistic email marketing strategy, aimed at supporting business objectives.
  • How to use advanced segmentation techniques and leverage behavioural data.

You’ll understand:

  • How to use psychological triggers to drive the desired action.
  • How to leverage customer touch points to deliver a relevant and personalised experience.

You’ll be able to:

  • Identify gaps and opportunities for improvement in your email marketing programme.
  • Implement a testing strategy and schedule aimed at increasing conversions & ROI.

Find out more or register


Need help optimizing your email marketing results? Get in touch!