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3 keys to improving your customers checkout experience

How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be and we lose customer's during the checkout process. In fact you're average abandon rate is around 80%!

Plan to Engage recently  hosted a webinar with conversion expert James Critchley of cloud.IQ and provided 3 keys to leverage in order to prevent abandonment of the shopping cart process. 

 The 3 Keys discussed are based on BJ Fogg's Behavioural Model which shows that 3 elements must converge at the same moment for a behaviour to occur: MotivationAbility, and Trigger.

Fogg Theory


In this webinar we detailed each of these elements and look to see how we can apply this model to our customer's checkout process  in order to refine and optimise the experience, resulting in increased conversions. 

Interested in seeing more? The please view the slides of the presentation below, alternatively you can watch the actual webinar here. 

Need help optimizing your email marketing results? Get in touch!
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