Bloggers

The following people are regular contributors to this blog:

Tamara Gielen
Kath Pay
Loren McDonald

Tamara Gielen

LinkedIn: www.linkedin.com/in/tamaragielen

Tamara Gielen lives in Belgium and has over 6 years of experience in both B2B and B2C email marketing working for companies such as Cognos, eBay and OgilvyOne Worldwide. In her current role as Director of Email and Digital Dialogue Strategies at OgilvyOne she is tasked with helping clients increase the ROI of their email marketing efforts.

Tamara started BeRelevant! because she is passionate about email marketing and wants to share that passion with the world. Next to blogging about email marketing, she also enjoys speaking about it. Most recently she spoke at a number of email marketing conferences in Belgium, Sweden, UK and US.

Disclaimer: Tamara would like to stress the fact that the views that are expressed in this blog are both her own and those of the authors of the articles published. They do not necessarily represent the views of her current or previous employers.

Kath Pay

Kath Pay founded Ezemail, a global Email Service Provider, in 2001. She is Managing Director of both their UK and Australian entities and they have offices in Sydney, Australia and Canterbury, England.

She's an Aussie but has been living in England for the past 4 years. With having over 7 years experience in the Email Marketing Industry she has seen many changes and has participated in the evolvement of email marketing so that it is now, not just an accepted channel for marketing, but a necessary channel for integrated online marketing.

She is on the UK DMA's Email Marketing Council. She sits on the Events and Communications Hub and is editor of the council's monthly newsletter, Infobox. Infobox is available for both members and non-members of the UK DMA and contains insightful articles from industry thought leaders as well as news, events and blog items.

She also write articles for Ezemail's monthly newsletter EzeNews, and maintains the company blog; http://blog.ezemail.com. In addition to all of the above she also speaks at conferences and seminars including the IDMF and DMA email marketing events.

Kath can be contacted on kath@ezemail.com.

Loren McDonald

Loren McDonald (VP, Industry Relations at Silverpop) has 24 years of experience in marketing, consulting and strategic planning. Prior to Silverpop, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He's held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.

An acknowledged email marketing industry thought leader, McDonald is a columnist for the Media Post Email Insider column, MarketingProfs' GetToThePoint newsletter, contributes regularly to DM News, Silverpop's Digital Marketer and Connections newsletters and various blogs including 'Deliverability.com,' 'Tales from the Marketing Execution Suite,' 'Demand Generation,' and of course BeRelevant.

He is a frequent speaker at major industry conferences and events and is co-chair of the DMA's eec Email Measurement & Accuracy committee. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie's). An industry email newsletter he launched in 2003 won seven awards including Best B2B e-newsletter from both MarketingSherpa and the ClickZ Marketing Excellence Awards.