Be Relevant! Email Marketing Blog

Two Online Marketing Events You Don't Want To Miss!

Kath Pay and myself are planning two online events in the coming months - which are completely free to attend! Make sure to sign up to the mailinglist to find out when we open registrations!

• May 14, 2013: International Lifecycle Summit @ your desk (the recorded sessions are now available to watch on-demand)
• June 20, 2013: International Email Marketing Summit @ your desk

What to expect?

A full day of educational webinars on various topics related to either lifecycle marketing or email marketing. Check out the presentations of our last Email Marketing Summit here.

Interested in sponsoring one these events? Contact us at hello@plantoengage.com

[webinar] How Multivariate Testing Dramatically Improved the Results of Philips' Email Campaigns

On November 15th, Basile Fattal, Sr. Manager CRM at Philips Consumer Lifestyle will talk about how he uses multivariate testing to dramatically increase the results of his email campaigns at the International Email Marketing Summit.

Email creative content is typically based on gut feel and most email campaigns were not optimized, costing Philips thousands in lost potential revenue.

Using real-time multivariate testing Philips found a way to systematically up-lift its email conversion by a minimum factor of 2.

Attend this session and learn how Philips drove significant results through multivariate testing.

Click here to register for this session.

[Webinar] The Role of Email in the new B2B Marketing Mix

On November 15th, Kieran Flanagan, Marketo's Online Marketing Manager EMEA, will be giving a keynote presentation at the International Email Marketing Summit next week to discuss why email is an integral part of the new B2B marketing strategy.

He will discuss:  

• How your company can move past batch and blast to event triggered email 
• Why persona mapping & email segmentation is a must for your company 
• How to adopt a culture of A/B testing that will improve your metrics (with real world examples)

Click here to register.

Not convinced yet? View a short video in which Kieran briefly talks about 3 gems he will share with us on the 15th:

You seriously don't want to miss this session! Click here to register.

10 Email Marketing Questions You'll Get Answers to on November 15th

1. How to measure the impact on email frequency on engagement and revenue? How many is too many? 
2. How does Philips systematically increase its email conversion by a minimum factor of 2?
3.  What's email's role in driving sales in other channels? 
4. How is Thomas Cook using customer data to enhance the customer experience? 
5. What does it take to build email templates that render well on mobile devices? 
6. How do you go beyond campaigns and use event-triggered, contextual emails effectively? 
7. How do you use advanced segmentation to super charge your results? 
8. How do you map your email strategy across your buying stages? 
9. How do you integrate email and social media marketing? 
10. How do you optimise email conversions for eCommerce & Retail? 

These and many more will be answered by our speakers at the International Email Marketing Summit on November 15, so be there!

Can't attend the live event? Go ahead and register anyway, we are making the webinar available on-demand to everyone that registered for the event.

International Email Marketing Summit: What's On The Agenda?

Here's an overview of what we've got lined up for you for the 2nd edition of the International Email Marketing Summit on November 15, 2012.

Remember there is no registration fee to attend so go ahead and register, even if you can't make it -we'll make the recordings available to all registrants.

A Real Life Multi-Channel Marketing Story
by Hans Smellinckx, Marketing Manager Direct & Digital - Thomas Cook Belgium
November 14, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT

Creating Lifetime Value Through Brand Loyalty and Big Ideas
by Chris Combemale, Executive Director, DMA UK
November 15, 2012 - 09am GMT - 10am CET - 5am ET - 1am PT

The Digital Revolution: Changing the Way You Communicate with Your Customer
by Judd Marcello, Senior Manager, EMEA Marketing, ExactTarget
November 15, 2012 - 10am GMT - 11am CET - 6am ET - 2am PT

The Role of Email in the New B2B Marketing Mix
by Kieran Flanagan, Online Marketing Manager EMEA, Marketo
November 15, 2012 - 11am GMT - 12pm CET - 7am ET - 3am PT

Tap into Next-Generation Email: Make One-to-One Communications Count
by Fiona Robson, Managing Director, Rocketseed UK
November 15, 2012 - 12pm GMT - 1pm CET - 8am ET - 4am PT

Designing Email Templates for Mobile: Do's and Don'ts
by Kath Pay, Email Marketing Consultant - Plan to Engage
(session sponsored by DotMailer)
November 15, 2012 - 1pm GMT - 2pm CET - 9am ET - 5am PT

CASE: How Philips Uses Real-time Multivariate Testing to Increase Conversions
by Basile Fattal, Sr. Manager CRM - Philips Consumer Lifestyle
November 15, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT

Promote and Connect with Integrated Email & Social Media Marketing
by Leigh Dow, Marketing Director - Mailigen
November 15, 2012 - 3pm GMT - 4pm CET - 10am ET - 7am PT

Case Study
by Marketo
November 15, 2012 - 4pm GMT - 5pm CET - 11am ET - 8am PT

Earn, Spend, Engage! How Email Can Help You with the Loyalty Game
by Ross Sibbald, Head of eMarketing - Striata
November 15, 2012 - 5pm GMT - 6pm CET - 12pm ET - 9am PT

How Many Is too Many? Understanding the impact of email frequency on your database
by Dela Quist, CEO, Alchemy Worx
November 15, 2012 - 6pm GMT - 7pm CET - 1pm ET - 10am PT

7 Email Marketing Tactics to Optimise Conversions for e-Commerce and Retail
by Tamara Gielen, Email Marketing Consultant - Plan to Engage
November 15, 2012 - 8pm GMT - 9pm CET - 3pm ET - 12pm PT

International Email Marketing Summit @ Your Desk

Yes, we're doing it again. Join us for the second edition of the International Email Marketing Summit @ Your Desk on November 15, 2012. There is no registration fee and you'll get tons of free education on email marketing from top speakers so what are you waiting for: check out the agenda and register now!

Can't make it to the live event ? All sessions will be made available on-demand to everyone that registered!

Tracking & Actioning on Key Email Marketing Metrics [webinar]

This morning I presented a webinar on "Tracking and Actioning on Key Email Marketing Metrics" where I discussed:

• Which metrics are important to track? 
• How and when to track to them 
• Setting up an email marketing dashboard 
• How to identify and take action on trends, issues and key learnings

You can find the recording here. Let me know if you have any questions!

Enjoy!

PS. On November 14, we are hosting the 2nd edition of the International Email Marketing Summit @ Your Desk - this is a free online conference with presentations on email marketing trends, best practices and tips and tricks. To find out when we open registrations, sign up to the mailinglist.

Don't Forget to Register for the International Email Marketing Summit

On Wednesday Kath Pay and I will be hosting the International Email Marketing Summit, an online email marketing conference that you can attend for free without having to leave your desk.

We've got some really amazing speakers and presentations lined up. Here's an overview:

• Cracking the Code: Keys to Email Creative Success
  Riaz Kanani, Alchemy Worx 
• Beyond just selling: engaging with your subscribers
  Arianna Galante, ContactLab 
• Inactive Subscribers: Prospects or Problem?
  Dela Quist, Alchemy Worx 
• 7 Reasons Why Your Subscribers Don't Respond To Your Email Campaigns
  Tamara Gielen, Plan to Engage 
• The Silver Lining: Advanced Email Marketing with the Cloud
  Tom Bailey, eCircle 
• Tips & Tricks for Designing Emails for a Mobile Audience
  Kath Pay, Plan to Engage 
• Testing & Optimising the Email Journey: Tips and Best Practices
  Kath Pay, Plan to Engage 
• Integrating Email and Social
  Dave Chaffey Smart Insights 
• Steps towards building an effective transpromo strategy across all emails
  Mia Papanicolaou, Striata 
• Creating a successful content strategy for email marketing: 8 Easy Steps
  Denise Cox, Newsweaver 
• Maximising the Customer Journey
  Kathryn Hooper, Communicator Corp 
• 5 triggered campaigns that should be a part of your email program
  Tamara Gielen, Plan to Engage

Please note: all presentations will be made available on-demand to registered attendees immediately after the live event. So if the timing of any of the sessions doesn't work out for you, you can still watch the archived version afterwards.

 There is no overall registration form for the event, to register you need to click the attend button on each individual webinar. The first time, you'll be taken through a registration process at the BrightTalk website, who is hosting this event for us.

Go on and register here, even if you can't make it on Wednesday - all sessions will be available on-demand afterwards for those who registered.

Join me at the International Email Marketing Summit on May 16, 2012

Register now and learn all about the latest trends and best practices in email marketing without leaving your desk!

And it won't cost you a penny/eurocent/dollarcent/... :-)

Plan to Engage & Brighttalk are proud to present to you the very first edition of the International Email Marketing Summit.

Not only will you be inspired by the latest tactics that work but you’ll also take away a list of action items you can implement immediately.

Featured speakers

• Dela Quist, Alchemy Worx
• Dave Chaffey, Smart Insights
• Tamara Gielen, Plan to Engage
• Denise Cox, Newsweaver
• Riaz Kanani, Alchemy Worx
• Kath Pay, Plan to Engage
• Arianna Galante, ContactLab
• Tom Bailey, eCircle
• James Bunting, Communicator

What’s on the agenda?

• Beyond just selling: engaging with your subscribers
• 7 reasons why your subscribers don’t respond
• Tips & tricks for designing emails for a mobile audience
• Inactive Subscribers: Prospects or Problem?
• Creating a successful content strategy for email marketing: 8 Easy Steps
• and lots more…

Check out the agenda and register here »

 

NEW: Tamara Gielen Teaches Live Email Marketing Workshops in Belgium!

Over the next couple of months I'm organizing a bunch of email marketing workshops in Belgium (in Dutch): check them out!

Topics include: 

• Getting started with email marketing
• Building a quality list
• Creating effective email campaigns
• HTML for email
• Performing an audit of your email marketing strategy

The workshops will be taught in Dutch and will be very hands-on, so bring your own laptops!!

More info: www.emailmarketingworkshop.be

Webinar: B2B Email Marketing and Lead Nurturing – Trends for 2012

In B2B marketing, small changes can mean big differences to the success of marketing programmes. Check out this webinar with Tamara Gielen of Plan to Engage and Liz Smyth of Marketo, as they explore best practices and strategies to drive revenue with email marketing.

You will learn about:

• Improving the odds of your emails being noticed, read and your offers converted
• Developing creative that will improve your click through and conversion rates
• Amplifying your email campaigns with social media
• Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
• And much more!

 

7 reasons why your subscribers don't respond to your email campaigns

Yesterday I was invited to speak at eCircle's Connect Europe 2012 event. What a fantastic conference and venue it was!!! Lots of great presentations and a keynote from Sir Renulph Fiennes himself, which was very entertaining :-)

Thanks to everyone who attended my session, you were a fantastic audience! I just wish there were more seats in the room :-)

For those of you who couldn't make it to the event (or in to the room), here are the slides of my presentation called "7 reasons why your subscribers don't respond to your email campaigns":

How To Generate Leads With Social and Email Marketing

Next Tuesday (January 10) I will be presenting a webinar called "How To Generate Leads With Social and Email Marketing", as part of BrightTalk's Demand Generation Summit.

In this webinar, I will will cover trends, best practices and tactics to generate leads via social media (Twitter, Facebook, blogs, communities etc) and how to nurture and convert those leads into paying customers.

Other webinars included in this summit are:

• The Ins and Outs of B2B Email Deliverability by Kath Pay, Plan to Engage
• Demand Generation in 2015 by Andrew Gaffney, DemandGen Report
• How to Create an Inbound Marketing Machine by Mike Volpe, CMO, Hubspot 
• Using Search Marketing for Demand Generation by David Rodnitzky, CEO, PPC Associates 
• Capitalizing on Digital Body Language by Christine Crandell, President, New Business Strategies

Email Insider Summit Videos

If you weren't able to attend the Email Insiders Summit that took place this week at Captiva Island, Florida - you can view some of the sessions here. These are my personal favorites:

Keynote by John Pulizzi who talks about content marketing:

Arthur Middleton Hughes talks about lifetime value of an email subscriber and the off-email-multiplier:

Main takeaways from the European Email Marketing Conference 2010

I attended (and spoke) at the European Email Marketing Conference in London today and yesterday. I am back at my hotel in Amsterdam now and spent some time digging for the best takeaways from the conference:

• StephanieSAM: Once you can find the people who have a propensity to buy, you can target content to them that is relevant.
• StephanieSAM: Orbitz does a subject line test with every broadcast mailing. Computes results in real time, rolls out the winnner.
• wvanderscheer: Good advice of Ted Wham: in order to optimize your e-mailmarketing: hire geeks or work with a great ESP.
• StephanieSAM: Sometimes the hardest part of being an #emailmarketer is getting data out of your own company.
• iamgfc "listen before even thinking about speaking through email"
• iamgfc "don't get forced down the path to best practice. Best practice is different for all brands" 
• iamgfc "email has to be part of the customer customer journey. Moments of truth are opportunities to have meaningful conversations"
• iamgfc "there are so many opportunities to collect email addresses - till rolls, SMS, pos, social, competitions, dm and more"
• iamgfc "you have four seconds to capture attention with an email"
• iamgfc: @gwdbis3 I agree, I actually said I was being generous at 4 seconds
• iamgfc "you can learn from 'digital body language' just by watching what people do"
• iamgfc: Dutch travel company reduced email unsubscribes by 35% just by offering the ability to unplug from emails for a 'limited period'
• miapapanicolaou: Don't forget - data gets old. I'm not the same person I was 2 years ago. Consider that when segmenting data for email campaigns
• EJvdBurg: Silverpop: social sharing increases the reach of an emailcampaign by 24%
• StephanieSAM: Knowing your customers starts with the boring stuff (aka: data gathering)
• EJvdBurg: Fedma: 56% of companies perform their complete email marketing activity in house
• iamgfc: 66 percent of european marketers expect to increase email spend #FEDMA
• EJvdBurg: Fedma: 72% of companies expect volumes to increase next 12 months
• iamgfc: Over 80 percent of european marketers see email as strategically important #fedma
• EJvdBurg: Fedma: 33-50% of companies do not measure conversion to sale of their email campaigns! 
• StephanieSAM: FEDMA study: Less than 10%+ of EMEA marketers have a completely data driven #emailmarketing program. Big opportunity!
• wvanderscheer: Talking about opportunities:76,2% of emailmarketeers don't use win-back campaigns as part of their communication!
• wvanderscheer: The new submit button is a segmentation button, e.g. fill in e-mail address and click on your gender to submit

Read all the tweets from the conference here.

Webinar: Selecting the email service provider that's right for YOU

Next Tuesday (April 27th), I've invited John Caldwell to give a presentation about selecting the email service provider that's right for YOU. 

Whether you’re thinking about changing vendors or just looking for tips on getting your email house in order, be sure to attend this event!

Can't be at the Email Insider Summit? Watch the livestream

Watch live streaming video from mpeis at livestream.com

Webinar: Powering Email with Social Media: Grow Your List & Generate Leads

In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here:

 

This webinar is part of an online email marketing summit organized by Brighttalk. Check out the other presentations here.

Upcoming Webinar: Why Good Email Gets Blocked As Bad

On April 13th, the Email Marketer's Club is organizing another webinar. This time the topic is deliverability and we have invited the amazing Stephanie Miller as a guest presenter: 

Stephanie is one of the smartest people in the email marketing industry and she's an absolutely amazing speaker. It continues to amaze me how much energy she has! 

I am very excited about doing this webinar together with her and I hope you are too!

Why good email marketing gets blocked as bad
April 13, 2010

I was talking to Stephanie on Skype today and she agreed to record a little soundbite in which she talks about what she is going to share with us in the webinar. You can listen to it here.

30+ Proven tactics to increase reponse to your email campaigns

On March 2nd I am presenting a webinar called "30+ Proven tactics to increase reponse to your email campaigns". Here's a short video summary of what I will be discussing in this webinar:

Register here and use discount code berelevant to get in at the early bird fee of 27$.