Be Relevant! Email Marketing Blog

How To Generate Leads With Social and Email Marketing

Next Tuesday (January 10) I will be presenting a webinar called "How To Generate Leads With Social and Email Marketing", as part of BrightTalk's Demand Generation Summit.

In this webinar, I will will cover trends, best practices and tactics to generate leads via social media (Twitter, Facebook, blogs, communities etc) and how to nurture and convert those leads into paying customers.

Other webinars included in this summit are:

• The Ins and Outs of B2B Email Deliverability by Kath Pay, Plan to Engage
• Demand Generation in 2015 by Andrew Gaffney, DemandGen Report
• How to Create an Inbound Marketing Machine by Mike Volpe, CMO, Hubspot 
• Using Search Marketing for Demand Generation by David Rodnitzky, CEO, PPC Associates 
• Capitalizing on Digital Body Language by Christine Crandell, President, New Business Strategies

Email Insider Summit Videos

If you weren't able to attend the Email Insiders Summit that took place this week at Captiva Island, Florida - you can view some of the sessions here. These are my personal favorites:

Keynote by John Pulizzi who talks about content marketing:

Arthur Middleton Hughes talks about lifetime value of an email subscriber and the off-email-multiplier:

Main takeaways from the European Email Marketing Conference 2010

I attended (and spoke) at the European Email Marketing Conference in London today and yesterday. I am back at my hotel in Amsterdam now and spent some time digging for the best takeaways from the conference:

• StephanieSAM: Once you can find the people who have a propensity to buy, you can target content to them that is relevant.
• StephanieSAM: Orbitz does a subject line test with every broadcast mailing. Computes results in real time, rolls out the winnner.
• wvanderscheer: Good advice of Ted Wham: in order to optimize your e-mailmarketing: hire geeks or work with a great ESP.
• StephanieSAM: Sometimes the hardest part of being an #emailmarketer is getting data out of your own company.
• iamgfc "listen before even thinking about speaking through email"
• iamgfc "don't get forced down the path to best practice. Best practice is different for all brands" 
• iamgfc "email has to be part of the customer customer journey. Moments of truth are opportunities to have meaningful conversations"
• iamgfc "there are so many opportunities to collect email addresses - till rolls, SMS, pos, social, competitions, dm and more"
• iamgfc "you have four seconds to capture attention with an email"
• iamgfc: @gwdbis3 I agree, I actually said I was being generous at 4 seconds
• iamgfc "you can learn from 'digital body language' just by watching what people do"
• iamgfc: Dutch travel company reduced email unsubscribes by 35% just by offering the ability to unplug from emails for a 'limited period'
• miapapanicolaou: Don't forget - data gets old. I'm not the same person I was 2 years ago. Consider that when segmenting data for email campaigns
• EJvdBurg: Silverpop: social sharing increases the reach of an emailcampaign by 24%
• StephanieSAM: Knowing your customers starts with the boring stuff (aka: data gathering)
• EJvdBurg: Fedma: 56% of companies perform their complete email marketing activity in house
• iamgfc: 66 percent of european marketers expect to increase email spend #FEDMA
• EJvdBurg: Fedma: 72% of companies expect volumes to increase next 12 months
• iamgfc: Over 80 percent of european marketers see email as strategically important #fedma
• EJvdBurg: Fedma: 33-50% of companies do not measure conversion to sale of their email campaigns! 
• StephanieSAM: FEDMA study: Less than 10%+ of EMEA marketers have a completely data driven #emailmarketing program. Big opportunity!
• wvanderscheer: Talking about opportunities:76,2% of emailmarketeers don't use win-back campaigns as part of their communication!
• wvanderscheer: The new submit button is a segmentation button, e.g. fill in e-mail address and click on your gender to submit

Read all the tweets from the conference here.

Webinar: Selecting the email service provider that's right for YOU

Next Tuesday (April 27th), I've invited John Caldwell to give a presentation about selecting the email service provider that's right for YOU. 

Whether you’re thinking about changing vendors or just looking for tips on getting your email house in order, be sure to attend this event!

Can't be at the Email Insider Summit? Watch the livestream

Watch live streaming video from mpeis at livestream.com

Webinar: Powering Email with Social Media: Grow Your List & Generate Leads

In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here:

 

This webinar is part of an online email marketing summit organized by Brighttalk. Check out the other presentations here.

Upcoming Webinar: Why Good Email Gets Blocked As Bad

On April 13th, the Email Marketer's Club is organizing another webinar. This time the topic is deliverability and we have invited the amazing Stephanie Miller as a guest presenter: 

Stephanie is one of the smartest people in the email marketing industry and she's an absolutely amazing speaker. It continues to amaze me how much energy she has! 

I am very excited about doing this webinar together with her and I hope you are too!

Why good email marketing gets blocked as bad
April 13, 2010

I was talking to Stephanie on Skype today and she agreed to record a little soundbite in which she talks about what she is going to share with us in the webinar. You can listen to it here.

30+ Proven tactics to increase reponse to your email campaigns

On March 2nd I am presenting a webinar called "30+ Proven tactics to increase reponse to your email campaigns". Here's a short video summary of what I will be discussing in this webinar:

Register here and use discount code berelevant to get in at the early bird fee of 27$.

Online Email Strategy & Tactics Roundtable, February 23, 2010

On February 23, 2010 at 8am PT (11am ET, 5pm CET, 4pm GMT) the Email Marketer's Club is hosting it's second online Email Strategy & Tactics Roundtable.

During this highly interactive, 60-minute session, 2-3 email marketers are invited to present one email marketing issue they are facing in a 10-minute presentation. Tamara Gielen will review the material in real-time and provide feedback on the matters at hand. All attendees are able to join in on the conversations via a live chat. Only 20 attendees allowed so sign up quickly!

Can't make it on February 23rd? Check out the other dates.

MarketingSherpa's Email Summit: 7 Takeaways to Improve your Email Marketing in 2010

Takeaway #1. So-called email killers aren’t that deadly

One of the most significant themes of the event was the symbiotic -- not antagonistic -- relationship between email and social media (more on this below). 

Takeaway #2. Think like an integrated marketer, not just an email marketer

Email marketers must integrate their strategies with those of other departments, and make sure the email channel is connected to others, such as social media. 

Takeaway #3. Customer service is the new differentiator

Customer retention should be the new focus of marketing, and that satisfying customers, rewarding them for their loyalty, and empowering them to share their positive brand experience will help companies grow.

Takeaway #4. Think value, not just relevance

Just because something is relevant, it’s not necessarily going to inspire us to act. 

Takeaway #5. Test assumptions and best practices

Look at each of your email messages and ask yourself:

What am I asking the recipient to do? Why should they do it?

What is my objective? What is the best way to achieve it?

Takeaway #6. Promote your opt-in offer like a product

Market your email newsletters and alerts as a product with valueP and promote your email programs on all your social sites (Twitter, Facebook, LinkedIn...). 

Takeaway #7. Better engagement will help deliverability

The industry is moving beyond reputation and authentication and toward the sum total of all positive and negative impressions of your company based on email practices. 

So while a subscriber hitting the spam button will still work against you, the improvements in opens, clicks and other engagement metrics that you achieve through testing, optimization, social integration and the like will help outweigh the occasional disgruntled recipient. 

Read the full article here:

MarketingSherpa: Summit Wrap-Up Report: 7 Takeaways to Improve your Email Marketing in 2010.

Are you Attending the Email Evolution Conference in Miami too?

Next week I will be on an expert panel at the Email Evolution Conference in Miami together with email industry thought leaders Loren McDonald, DJ Waldow and Stefan Pollard. We will be dissecting the attendees' email campaigns, breaking down the entire anatomy of the email from the subject line to the footer. It promises to be a very interactive session filled with practical tips and tricks!

The Email Evolution Conference is an email marketing conference you cannot afford to miss! For those of you who haven’t registered yet for the Email Evolution Conference in Miami next week, use discount code BEST to receive $200 off the current registration price! What are you waiting for?

The day before the conference I will be presenting an email marketing workshop together with Jeanne Jennings: What's working NOW in email marketing. Save $100 off the registration fee when you enter: CL100.  

Are you planning to attend the conference and/or the workshop? Let me know because I'd love to meet up!

Day 1 @ the MarketingSherpa Email Marketing Summit 2010

The kick-off of this year's MarketingSherpa Email summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin.

Read some interesting key findings from this workshop here

Events you can't afford to miss!

Email Strategy & Tactics Roundtable
February 9, 2010 at 8am PT (11am ET, 5pm CET, 4pm GMT)
Only 20 attendees allowed so sign up quickly!

During this highly interactive, 60-minute session, 2-3 email marketers are invited to present one email marketing issue they are facing in a 10-minute presentation. Tamara Gielen will review the material in real-time and provide feedback on the matters at hand. All attendees are able to join in on the conversations via a live chat. Sign up here.

Full-Day Workshop: What's Working Now in Email Marketing

Join Jeanne Jennings and myself for a full-day email marketing workshop organized by ClickZ on February 1, 2010 in Miami. Save $100 off the registration fee when you enter: CL100.  Sign up here.

Updates from Connections 2009

Until Thursday I am attending Exact Target’s user conference “Connections 2009”. You can follow the tweets from the conference here or here:

Running an International Email Marketing Program

Yesterday I spoke at a B2B email marketing event organized by the UK DMA – it was the best email event I attended in a long while. Great speakers and great content, so well done DMA! :-)

Here are the slides from my presentation. When I get approval from the other presenters, I’ll post their slides here as well.

Running An International Email Program

View more presentations from Tamara Gielen.

Tweeting from the DMA’s B2B Email Marketing Event

You can read all the insights and takeaways from the UK DMA’s B2B email marketing event here:

http://search.twitter.com/search?q=%23dmaemc

Webinar: Getting the most out of your holiday email campaigns

The Email Marketer's Club is proud to announce its very first webinar "Getting the most out of your holiday email campaigns".

Date: October 6, 2009 @ 1pm ET (10am PT, 7pm CET, 6pm GMT)

Upcoming speaking engagements

I'll be speaking at a number of events over the next couple of months. Here's an overview:

• Brussels, 29 September: Email Marketing Course for Beginners (Dutch)
• London, 1 October: B2B Engagement Email Marketing Conference 
• London, 8 October: ECMOD2009
• Antwerp, 9 October: KMO Marketingcongres (Dutch)
• Indianapolis, 14 October: Exact Target's Connections 2009
• Barcelona, 13 November: European Email Marketing Conference
• Miami, 1 February: Email Evolution Conference  

Let me know if you're planning to attend any of these events. I would love to meet up!

Join Me for a Webinar on Effective List Growth on June 23, 2009

On June 23, 2009, Morgan Stewart and I will be presenting a webinar on Effective List Growth: Insights from the 2009 List Growth Study in which we will discuss the results of a recent survey that the Email Marketer's Club conducted in cooperation with Exact Target. 

Email Marketing Unconference/Barcamp: Who's in?

Anna Billstrom wrote a blog post on an idea she discussed with me when I was in San Francisco last week. Basically she would like to organize an email marketing unconference. We call it a Barcamp here in Belgium.

Basically the set-up is as follows: low to zero registration fee (if we can find someone to sponsor the location, food etc), cheap (but fun) location, agenda determined by the attendees, attendees are speakers and speakers are attendees...

Read Anna's post and let us know if you'd like to participate: http://www.banane.com/workblog/?p=648

You can either comment on the idea on Anna's blog, or on the Email Marketer's Club's forum.

Let us know if you'd be interested in helping to set this up or if you're interested in sponsoring.

Ideas for locations are welcome! Anything goes - we could even do multiple events in multiple continents.

Who's in?