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Moving to Lifecycle Based Email Marketing - Take this Survey

Stephanie Miller asked me to post this on my blog:

Our friends over at the Email Marketing Council of the Online Marketing Summit, led by active industry advocate Stephanie Miller of Return Path, are hosting a survey that should reveal some interesting data for us all. 

Check out this 10-minute survey about moving from
batch and blast to a lifecycle based email marketing approach.
http://www.surveymonkey.com/s.aspx?sm=etxIrcvrdQ2CQ5bkdaVMFw_3d_3d

Take the survey now - as it closes next week. I’ll be sure to highlight some of the results as they are published. Questions? Ping Stephanie (stephanie.miller (at) returnpath.net).

Need help optimizing your email marketing results? Get in touch!

links for 2008-09-25

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links for 2008-09-24

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links for 2008-09-23

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links for 2008-09-19

  • November 6, 2008: this is a one day conference organized by Return Path and focuses solely on REPUTATION being the key to the inbox. The agenda looks very interesting!
    (tags: events)
  • It’s okay to start small with personalization, and you should. First decide what impact you want programs to have, then build back from there. Ultimately, you want each customer to feel like you really know and care about her as an individual, and this can be accomplished—more easily than you may think—by personalizing e-mail content based on what’s of interest and greatest relevance to her.
Need help optimizing your email marketing results? Get in touch!

links for 2008-09-18

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links for 2008-09-16

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links for 2008-09-15

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links for 2008-09-09

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links for 2008-09-06

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links for 2008-08-28

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links for 2008-08-27

  • The new definition of spam                
    recipients "define spam by the quality of the email itself -- not by the overall reputation of the company emailing them." So what are you to do? Spencer Kollas share some tips. 
  • Really Simple E-mail Segmentation: Getting Openers to Click - ClickZ
    "The good news about those who open but don't click is that they're able to see your images. The bad news is you don't know whether they're fully reviewing your e-mail and not finding anything engaging enough to click on, or whether your e-mail was opened in the preview pane a for a second as they scrolled past it, without looking, to get to another message."
    (tags: segmentation)
  • "This isn't to say e-mail creative is unimportant, but e-mailers really do need to assess how much energy they're spending on creative relative to crafting the offer and hitting the right target. I'd bet an evening's worth of cigars and vodka martinis that most are spending 80% of their time focused on the part of their effort that affects 20% of their chances of success."
  • This guide includes benchmarks and advice on when to begin your campaign, how much to increase your email volume, which days to send on, and how to stand out in the inbox during the holidays.
    (tags: study)
  • Combined with their portability (the email address isn't zapped when you move jobs), it's no surprise to find business folk using them to get commercial email from informational websites and vendors.
Need help optimizing your email marketing results? Get in touch!

links for 2008-08-26

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links for 2008-08-23

  • Spam is any communication that purports to offer a benefit but is unwanted. Of course that means come-ons for cheap prescription pills, penis enlargment and miracle fat-burner supplements, and mortgage refinancing, but it also includes too-frequent updates from companies you’ve done business with, useless “updates” from newsletters you’ve subscribed to, meaningless self-linking on social media, and so on.
    (tags: spam)
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links for 2008-08-22

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links for 2008-08-21

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links for 2008-08-20

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