My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

My favorite reads of the past week (weekly)

Posted from Diigo. The rest of my favorite links are here.

Need help optimizing your email marketing results? Get in touch!

Things to Consider When Collecting Data via Social Signup

Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website.

From the article:

Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize marketing like nothing seen before the invention of the Internet. But if you do not have rights to use "your" data in third-party channels, you are going to miss out on a big piece of the next big thing in interactive marketing: CRM retargeting.

You might ask, "How is my file not my owned data? I can email it. I can drop cookies on it and retarget it. I can even send terrestrial mail to it. That sounds like it's mine."

The data you collect via social signup is yours...to some extent. 

Continue reading here.

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The Upside and Downside of Gmail’s Native Unsubscribe Link

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday.

Now any sender that includes the list-unsubscribe header in their emails will have Gmail’s native unsubscribe link show up next to their sender name when an email is opened, whereas previously the only senders who were able to benefit from this offering were those with stellar reputations—which were the ones who needed it the least.

In this article, Chad White looks at the pros and cons of this new functionality and how best to use it.

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My favorite reads of the past few weeks

A couple of articles I enjoyed reading recently:

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Data, Insights & Automation - the Holy Trinity of Effective Online Communications

Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below.

Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic at the Email Expo in Frankfurt. It promises to be a great conference with top-notch speakers, so don't miss it! 

I'm driving to Frankfurt on Tuesday morning, so if you want to join me, let me know!

 

 

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My favorite reads of the past few weeks

Here's some recommended reading for you:

I share a lot of interesting articles via Twitter and LinkedIn, so make sure to follow me there as well!

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Get ready for the European Email Insider Summit

I remember we were discussing bringing the Email Insider Summit over to Europe already 5 years ago and now it's finally happening! I'm so excited!!

As usual, the Email Insider Summit has a VIP program and they've asked me to be the EU contact person for this.

Insider Summits are complimentary to Brand Marketers who meet our requirements.

Do you qualify as a VIP for this event?

To qualify, you must:

  • Control the Email strategy and budget at your company
  • Currently work at a well-known consumer brand
  • Serve as Senior Level Management or above
  • Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:

  • Summit registration ($2995 value)
  • Accommodations at the Resort for three nights 
  • No Charge Activities
  • Meals, drinks and functions over three days

So if you (think) you qualify for the VIP program, shoot me an email.

Need help optimizing your email marketing results? Get in touch!

Email Marketing delivers the highest ROI

In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment.

For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social Media, Content Marketing and Mobile Marketing. 

ROI

And when asked the same question, the agencies have reported an even better return on investment as shown below.

Roi_agencies
 

What continually astounds me every time I see results such as this, is just how little marketers are utilising the strengths of this channel - yet despite this, Email Marketing is still coming on top for ROI.

This begs the question; what if we were to begin to really maximise the strengths of email marketing - or even performed the most basic processes to ensure maximum results from this channel?

To me, this is what makes email marketing very exciting. As marketers we're not yet leveraging all that the email channel has to offer, yet it's delivering the highest ROI - and even that isn't acounting for all the results it delivers.  It also delivers results that aren't attributed to it.  It drives traffic to other channels including offline and in-store and is one of the main drivers of traffic to a website.

As you can see in the below chart, some of the key processes or factors of an email campaign are getting very little attention - especially when compared to a typical campaign in other channels. 29% of marketers aren't optimising their campaigns and the shocking thing to note (as seen in the report) is that his hasn't really changed from the results of the 2008 census. 

Optimisation

 You can access the full Econsultancy Email Marketing Census 2014 Report here.

Need help optimizing your email marketing results? Get in touch!

3 keys to improving your customers checkout experience

How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be and we lose customer's during the checkout process. In fact you're average abandon rate is around 80%!

Plan to Engage recently  hosted a webinar with conversion expert James Critchley of cloud.IQ and provided 3 keys to leverage in order to prevent abandonment of the shopping cart process. 

 The 3 Keys discussed are based on BJ Fogg's Behavioural Model which shows that 3 elements must converge at the same moment for a behaviour to occur: MotivationAbility, and Trigger.

Fogg Theory

 

In this webinar we detailed each of these elements and look to see how we can apply this model to our customer's checkout process  in order to refine and optimise the experience, resulting in increased conversions. 

Interested in seeing more? The please view the slides of the presentation below, alternatively you can watch the actual webinar here. 

 
 
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