Be Relevant! Email Marketing Blog

Podcast with Jeanniey Mullen

At the MarketingSherpa Email Summit back in March, Denise Cox interviewed Jeanniey Mullen, co-founder of the Email Experience Council. They talked about the formation of the eec and discussed the need for standardization of metrics in the industry. Listen to the podcast here.

Matt Blumberg Talks About Email Reputation - Podcast

For his 112th podcast interview, Eric Mattson (an American marketer living in Stockholm) doubled-back to chat again with Matt Blumberg of Return Path. In the first interview last year, they chatted about feeds, email marketing mistakes and his entrepreneurial advice. This time, they delved into the realm of email reputation - what it is, why it's important and how to manage it.

Click here to listen to the podcast (mp3).

He's done a couple more interesting email marketing-related podcasts, make sure to check them out.

Merge Web Analytics With Email Marketing Metrics (podcast)

Email marketing is about information. The more you know about your customers and prospects, the more you can improve response rates, lifetime loyalty and revenue from your email programs. Click-stream data and Web analytics can provide marketers with detailed, actionable information to dramatically improve ROI.

If you want to generate 9 times more revenue and up to 32 times better net profit, you should listen to this podcast (RSS | MP3 | 59 minutes | 23.7 MB).

You'll learn how to:

• Develop triggered emails that remind customers what they left in shopping carts and offer them incentives to finalize the transaction.
• Send customers messages based on what pages, categories or products they browse on your site.
• Renew and refresh relationships with customers who have returned to your site after an extended absence by sending automated email messages welcoming them back.
• Set up correct tracking
• Decipher and interpret the data using dashboards
• Compare and contrast Web analytics and shopping carts vs. Web analytics and site experience (do you optimize experience or revenue?)
• Get insight into Business Intelligence with real-time email triggers. Learn from the school of hard knocks (what we've learned, what not to do and how to present the value in an organization)

Source: iMediaConnection

The state of email marketing

I just listened to an interesting podcast in which Dylan Boyd, eROI's VP of Sales and Strategy talks about the state of email marketing. He answers some key FAQ's including words of wisdom on delivery and click through rates, how to create effective subject lines, plain text vs. HTML and the fine art of personalization and relevancy. Listen to it here.