Selecting the Best Time to Send Your Email Message
Feb 20, 2005
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor.
But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.
Source: Business Email Lists
However, in his blog Chris Baggott, co-founder and chief marketing officer of ExactTarget, states that there is no such thing as a best day. He states that: "The day and time at which you chose to send an email message can have a real impact on response rates. As an email strategist, I'm frequently asked about the latest trends regarding the "best day to send." Conventional wisdom on the topic often changes, and several theories suggest opposing days. So it's no wonder why so many people are looking for the answer!"
ExactTarget recently conducted its own research on the topic. The study analyzed twelve months of historical data, 2000 organizations, 160,000 email campaigns, and 800 million email messages-which makes it the largest amount of data ever analyzed in a study on this topic. The study focused on metrics measuring customer response, with controls set by basing response rates on the number of messages sent, not messages delivered.
One of the key findings of this study is the following: Best days for opens are not necessarily the best for clicks. Read about this and other key findings in this post.