Why people don't read email newsletters
Writing Successful Subject Lines

The First 48 Hours Are Critical

The next time you broadcast a permission-based email to your customers, members or newsletter subscribers, monitor your response for the next 48 hours. That's when the vast majority - 80% - of those who would open your message will actually open it, according to the results of our recent study.

What's more, 95% of people who read your message do so within six days of your mailing. The 'Email Marketing Use and Trends Report: H1 2004' shows performance by industry for the first half of 2004, based on over 70 million opt-in email messages sent by MailerMailer customers. It includes delivery/bounce rates, unique open rates, click-through rates by industry; open and click rates by day of the week; and the effect of personalized subject lines and messages on open and click rates.

Read this MarketingProfs article here

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