On May 4, 2005, Return Path is hosting a webinar called "Overcoming the Customer Acquisition Challenge".
Sign up for this seminar to learn both basic and advanced techniques for acquiring new customers, as well as how to recognize and apply best-practices to optimize response and build lasting, productive relationships with your email program.
Topics covered will include:
- Points of pain for marketers using customer acquisition
- Incorporating behavioral marketing to boost email response
- How to choose the best list rental sources for your business
- Organic email acquisition
- Re-acquiring lost or unresponsive customers
- Best practices to optimize purchased lists
- How to target different business sectors (B2B, B2C, IT, etc.) successfully