It seems everyone is doing an email marketing web seminar these days. Here's another one:
On May 25th join Don Peppers, Founding Partner, Peppers & Rogers Group and Eric Kirby, Senior Vice President and General Manager of Email Solutions, DoubleClick for a global webinar, "Email is Dead ... Long Live Email!".
This one-hour event will address the keys to maximizing contribution from email marketing initiatives:
- Which best practices are critical to a successful email marketing strategy?
- How can marketers find opportunity in a regulated email environment?
- What role should email play in building stronger relationships with customers?
- What is Return on Customer and how does it go beyond response rates to accurately quantify the success of email marketing initiatives?