EmailLabs offers a handy guide that contains a collection of articles and quick tips from issues of their Intevation Report newsletter as well as articles from the ClickZ E-Mail Delivery column co-authored by Loren McDonald and Kirill Popov:
- Conducting Your Email Marketing Year-End Review
- Don't Be Fooled: 3 Common Email Marketing Misconceptions
- 28 Ways to Build Permission-Based Email Lists
- What is the Best Time to Send an Email Promotion or Newsletter?
- Kick Your Email Marketing Program up a Notch!
- Optimizing Your Subject Lines for Email Client Programs
- Email Metrics: Lies, Damn Lies
- ISP Anti-Spam Measures: What They Mean to Marketers
- Using Link Click-Through Tracking to Segment Your List
- 16 Factors to Getting Better Email Open Rates
- Why Email Click-Through Rates Are So Important
- 14 Quick Tips on How to Reduce Email Bounces
- Dealing with Domains
- Complying with CAN-SPAM in an Era of Customer Control
- Email Corrections and Why They Make Cents
- Tips to Double Your Ecommerce and Promotions Email Revenue
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