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Email Marketing Best Practices Articles

EmailLabs offers a handy guide that contains a collection of articles and quick tips from issues of their Intevation Report newsletter as well as articles from the ClickZ E-Mail Delivery column co-authored by Loren McDonald and Kirill Popov:

  • Conducting Your Email Marketing Year-End Review
  • Don't Be Fooled: 3 Common Email Marketing Misconceptions
  • 28 Ways to Build Permission-Based Email Lists
  • What is the Best Time to Send an Email Promotion or Newsletter?
  • Kick Your Email Marketing Program up a Notch!
  • Optimizing Your Subject Lines for Email Client Programs
  • Email Metrics: Lies, Damn Lies
  • ISP Anti-Spam Measures: What They Mean to Marketers
  • Using Link Click-Through Tracking to Segment Your List
  • 16 Factors to Getting Better Email Open Rates
  • Why Email Click-Through Rates Are So Important
  • 14 Quick Tips on How to Reduce Email Bounces
  • Dealing with Domains
  • Complying with CAN-SPAM in an Era of Customer Control
  • Email Corrections and Why They Make Cents
  • Tips to Double Your Ecommerce and Promotions Email Revenue

Download the Best Practices Guide here.

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