In article on the ChiefMarketer website, Peter Krass answers the question "How Many Articles Does a Newsletter Need?".
He states that the right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take. That might mean just one article. Or it might mean 30.
Unfortunately, there is no secret formula for determining the right number of articles. Instead, you'll need consider this short list of common variables. Each has implications for the best number of articles:
- Do you want to convey breadth and range? Or deep, intense focus?
- Who are your readers? Do they already know your company or not?
- Do you mainly want to drive traffic to your website? Or do you just want to keep in touch with your readers?
- What are your resources?
So, if you find yourself wondering how many articles your newsletter should include, first consider who you are, who your readers are, what actions you want to inspire, and your resources.
Read the full article for more details.