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Tips for Email Tests

ChiefMarketer offers a few suggestions to making your email tests more effective. Here's a short summary:

  • The first thing to do is decide what to test.
  • Measure the click-through rates on each variation (eg. different subject lines).
  • Design two identical landing pages to measure results.
  • Make sure your results are statistically significant.
  • The timing of a rollout can skew the results.

Source: ChiefMarketer.com | Read the full article

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