If you are interested in A/B split testing and how to do it right, you might want to call in and listen to a teleconference event hosted by MarketingExperiments.com on August 4th. They will be talking about how to optimize your A/B split testing and micro-testing to improve conversion, ROI, and profitability.

You can find out more and sign up for the call here: http://www.marketingexperiments.com/webconf/. It's free, and it should be interesting, as all of the observations will be based on tests they have conducted.