Customers or prospects who sign up to receive e-mail messages from you deserve something in return: a confirmation. It should come in the form of a triggered e-mail, a message that goes out automatically and immediately.
By following a few simple rules, you can ensure that you not only keep that customer, but keep him or her happy, too. Michael Haggerty, managing partner of political consulting firm Trellon, and David Herscott, managing director of interactive agency MEA Digital, provide these tips to help you do just that.
Source: BtoB Online