This month's issue of Loop Consulting's EMI newsletter is featuring an article called "Content Always Wins - Everything Else Comes In Second".
Which is more important - how the eNewsletter looks or what it says? Marcos Menendez has no doubt about the answer.
According to him the most important things to consider when crafting content for your e-newsletter are:
- Target the audience.
- Write what you know.
- Enhance the experience.
- Think advice.