This month's issue of Loop Consulting's EMI newsletter is featuring an article called "Content Always Wins - Everything Else Comes In Second".

Which is more important - how the eNewsletter looks or what it says? Marcos Menendez has no doubt about the answer.

According to him the most important things to consider when crafting content for your e-newsletter are:

• Target the audience.
• Write what you know.
• Enhance the experience.
• Think advice.

Read the full article here.