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Avoid Producing Last-Minute Campaigns

In this month's issue of Subject Lines there's an article called "Keys to Success: Killing the Producer". In this article, Tricia Robinson, states that change management and rushed campaigns are always the reason big mistakes are made.

To improve the likelihood of error-free campaigns try the following, she suggests the following:

  • Never schedule a campaign less than one hour before it is set to go
  • Establish a campaign checklist
  • Agree to only send one message type
  • Check, double-check for the unsubscribe
  • Keep clean master templates
  • Don't skip the QA process
  • Don't approve until you're ready to go<

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