Email marketing has come of age. And we all know what happens with age. Zest, effectiveness and energy diminish. Younger and more effective players emerge. And, before you know it, you're pensioned off!
Which begs the question: Is email marketing, as we know it, doomed?
Stephan Spencer answers this question in a MarketingProfs article.
The full version of this article is available to Premium Members of MarketingProfs only.