A Checklist to Improve B2B Email Deliverability
Sep 23, 2005
- According to JupiterResearch, the average B2B delivery rate is 89 percent, excluding bounces.
- MarketingSherpa's Email Marketing Metrics Guide estimates that 14 percent of B2B emails are bounced.
Elaine O'Gorman, vice president of strategy for Silverpop, offers the a checklist to improve B2B delivery rates.
Need help optimizing your email marketing results? Get in touch!