MailerMailer recently released its Email Marketing Metrics Report for the first half (H1) of this year. The report, based on over 350 million messages sent by MailerMailer customers, compares email performance by industry for H1 2005 to the last half (H2) of 2004.
It reveals that, although overall unique open and click rates fell slightly, email effectiveness remained strong.
Download this report and discover:
- Who earned the best open and click rates
- How soon subscribers opened messages
- Best days of the week to send emails
- How personalization affected results
- Why you should include more links