DM News' Essential Guide to E-Mail Marketing will be available in the Oct. 17 issue of DM News. The guide is a 56-page special edition offering valuable how-to tips, best practices, case studies and research.
Its soup-to-nuts approach targets both beginners as well as experts. A Q&A with JupiterResearch's David Daniels is a must-read for its cogent analysis of the current state of e-mail marketing. Of equal interest are the exclusive case studies on Kettle Foods, Kodak, E-Loan, Hobby Lobby, Delta Air Lines, Nine West and Fossil.
Articles from the guide also will appear on www.dmnews.com throughout the next few weeks.