Using forms in HTML emails
Change of email service

DMA 2005 Postal & E-mail Marketing Report

In this report you will find industry benchmarks, projections, and insights to help you determine the most profitable marketing mix:

  • mailing patterns (i.e., mailing quantity, frequency, peak mailing time, etc.)
  • house vs. outside lists
  • response rates
  • use of alternative media distribution options
  • list rental and exchange practices
  • database strategies and uses
  • cross-selling and up-selling strategies
  • customer service communications

And it compares both postal mail and e-mail in both B-to-B and B-to-C spaces with regards to:

  • volume
  • frequency
  • marketing strategy
  • customer retention
  • traffic, lead, and order generation

Member Price: $295
Non Member Price: $495

More info here.

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