On December 5th the DMA is hosting a virtual seminar in which you'll learn how and why to comply with DMA’s most recent member requirement: Email Authentication.

Attend this Virtual Seminar to understand how Email Authentication actually works; evaluate the range of inexpensive and easy-to-implement solutions; and review the steps your company needs to take in order to comply.

In addition, you will learn:

• What is the value proposition of E-mail Authentication?  How do authentication solutions defend against phishing and other forms of e-mail fraud/forgery?
• What are the key considerations for marketers?  How can authentication be leveraged as part of an overall deliverability strategy?
• What are the challenges and lessons learned from early adopters?
• Where are we today?  How many companies have deployed authentication solutions?  What lies ahead?

To register or for more information, visit
http://www.the-dma.org/councilevents/crenovweb/