CAN-SPAM versus opt-in or even double opt-in. In the US, you can send a regular e-mail newsletter to people who have visited your tradeshow booth, without their consent. You figure, "if I can do it in the US, I can do it in Europe, right?" Wrong!
Europe has a completely different set of regulations regarding privacy and online communication. In addition to this legislation, there are significant local variations in the value online marketing has within the overall marketing mix in each European country.
On 6 December, MaCS is hosting a webinar called "Learn from the local experts: Avoiding the pitfalls of online marketing in Europe".
What you'll learn:
- How to make sure your European communications don't break the rules.
- How online marketing in Europe is different from the US both regionally and in relation to specific European countries.
- How to successfully adapt your online marketing campaign for the European market.
Tuesday December 6, 2005 - 9.30 AM PST | 18.30 CET | 17.30 GMT