These are Loren McDonald's Email Marketing "Must Dos" for 2006:
- Get relevant – dive into personalization and segmentation.
- Resolve or minimize deliverability and rendering issues.
- Redesign email messages for the inbox and users who view them in the preview pane and block images.
- Optimize the beginning of the email relationship.
- Get on the permission train.
- Focus on metrics that matter.
- Take better care of long-term subscribers.
- Maximize search with email.
- Test, test, test and improve.
- Create an email marketing plan and align resources.
Source: EmailLabs Newsletter "Intevation Report"
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